GENERAL:

Biomiicron’s marketing plan of hard peddling core brands and soft peddling of other brands can create power Brands that will grow more than Industry’s growth rate. Core products have a sharper focus with specialized management team which will also looks into opportunities and launches. In – Licensing and alliances remain an important component of Biomiicron’s strategy for the short to medium term. Keeping in line with its strategy, Biomiicron has a dedicated management team to source new products and alliance opportunities both domestically and globally.

OPERATIONAL AREAS:

With a dedicated FIELD FORCE which is supported by a strong distribution network in states of Tamil Nadu, Kerala, Karnataka, Bihar, Maharashtra and Goa. The Field Force is selected with care to improve customer coverage and quality of promotion. The Field Force gets strong product knowledge and motivation inputs during training. At Biomiicron, we train our marketing people fit for both Professional and personal life. The continuous up gradation of our Field Force has given Company an edge in the marketing operation. This can be seen from the fact that despite severe competition across the market Biomiicron has maintained its prescription trend and price lines in the key segments. Now Biomiicron has started its Operations in Malaysia & Sri Lanka.

Biomiicron Pharmaceuticals scan leverage opportunities and manage all challenges that could arise in the domestic Indian market. The current marketing plan of giving importance to core brands and having second importance to all other brands can create power brands that will grow above industry growth rates. Core products will have a sharper focus with specialized management team, which will also look into opportunities and launches. Since last year, Biomiicron Pharmaceuticals have raised pay packages to match industry standards. Combination of new products, innovative selling, brand management along with quality people of industry is sure to fetch beyond the limit performance. In-licensing and Alliances remain an important component of Biomiicron's strategy for the near to medium term. Given its importance in strategy, Biomiicron has a dedicated management team to source new product and alliances opportunities, both domestically and globally.

With a vast field force numbering more than industry norms Biomiicron's sales, marketing and distribution network is one of the largest in the country present the states of Tamilnadu, Kerala, Karnataka,Maharashtra and Bihar. The field forces are well experienced and selected to suit a defined set of disease focus to improve customer coverage in maximum quality of promotion. The size of the field forces and the strong training and motivation inputs that are continually provided have enabled the company leverage scale and penetration significantly. This can be seen from the fact that despite severe competition across the market, Biomiicron has maintained its Prescription trend and price lines across key segments.