Domestic Marketing & Sales

Biomiicron Pharmaceuticals has strong brand and brand life-cycle management systems designed to derive competitive advantages in one of the most challenging pharmaceutical markets in the world. The company has one of the widest product portfolios in India, spanning the key therapeutic areas, like Respiratory, Anti-infectives, Gastro-intestinals, NSAIDS, Gynaec, Paediatrics and Male Infertility. The company has alliances across the globe in key therapeutic areas.

Our field force has implemented best-in-class practices, including knowledge management support for doctors. The field forces are also trained to seek the right need of the market which is good to improve customer servicing capabilities. CRM investments in the field force will be augmented considerably in the coming year.

Biomiicron will invest in augmenting field force to strengthen doctor coverage and sharpen the focus for making more divisions in the company.

The size of the field forces and the strong training and motivation inputs that are continually provided have enabled the company leverage scale and penetration significantly. This can be seen from the fact that despite severe competition across the market, Biomiicron has maintained its prescription trend and prices across key segments.

Biomiicron's marketing strength lies in a thorough market watch and study of health conditions the world over. By timely launch of new, technologically advanced molecules, Biomiicron's strategic perceptions have consistently given the organization a distinct edge over the competition. Today, Biomiicron Pharmaceuticals' products are available across the entire Tamilnadu, Kerala, Karnataka and Bihar including remote pockets; serviced by 2 C & F agents, 200 wholesalers, 30,000 pharmacies and a field force of 1200.

The Company's consistent efforts in brand building have resulted in Biomiicron Pharmaceuticals' being one of the most reputable names with the medical fraternity and among patients.